Author: San Diego County Bar Association

Social Media Marketing For the Solo and Small Firm

By Renée Galente

Why social media?

Go to your audience: Worldwide, in hard numbers, Facebook has 1.55 billion active users. Twitter has 320 million active users.1 LinkedIn reported 414 million members in the fourth quarter of 2015.2
An August 2015 article highlights that 72% of online American adults use Facebook. 70% of Facebook users log in daily, 43% log in several times a day. 25% of online American adult Internet users use LinkedIn. 46% of online adults who have graduated from college are LinkedIn users. 23% of all Internet users are on Twitter. 38% of those who use Twitter use the site daily.3 Read More

You’ve Really Got a Hold on Me (AKA Litigation Hold Considerations)

By Bill Kammer

No area of discovery requires such immediate attention as the necessity of preserving relevant data and documents. And no area results in more sanctions than a failure to do so and to institute and monitor reasonable legal holds. The significant risk of sanctions for both clients and counsel should get our attention because reasonable, proportionate processes can probably avoid the sanction minefields. Read More

How Freelance Attorneys Can Help Your Practice Grow

By Meghan Dohoney

For those practicing as solo attorneys or at small firms, it can be difficult to manage the demands of running a law practice without a safety net of associates around to pick up the slack when things get busy or if an emergency comes up. Hiring freelance attorneys for discrete legal projects (writing a motion to dismiss, drafting discovery responses, preparing a complaint, etc.) is one way of managing the strains of a busy practice, without having to hire a full-time employee. Freelance attorneys are a tool — or a possible career option — with which attorneys may not be familiar. Read More